How Ryanair can make your flight cheaper and better

A dive into airline economics

Source

I come from a middle class family. Most families around the globe belong to this group.

For us, flying means one thing: get from Pt. A to Pt. B. Nothing else matters. Sure, I complain. Ryanair is bullshit — it doesn’t let me choose the seats for free! It doesn’t let me take more than one bag! It forces me to print my boarding passes on vacation!

But despite all my complains, I’ll always travel with Ryanair, unless I find a cheaper flight.

Ryanair gets that. And it’s modifying its business model to showcase that.

I think they are onto something.

I just travelled to Porto. There were no magazines inflight, no free food, no entertainment. Nothing we’ve all come to expect with flights. But what I saw was an inkling of what’s to come — and it might change air travel as we know it.

First, let’s go through what Ryanair has achieved, and then let’s go through what’s to come.

Economics of a low budget airline

Ryanair is a budget airline, which means it has dirt cheap flights. In no way does it imply Ryanair is small.