Neil Kakkar

Aug 31, 2021

9 min read

Funnels: The One Big Mental Model from Sales & Marketing

Photo by Campaign Creators on Unsplash

The traditional funnel is a measurement device for, say, number of people converting in your product.

But funnels are a lot more universal, and you can use them to answer tough questions in Physics and Chemistry, not just for human behaviour. This post shows you how to use funnels more often, what are the general principles behind funnels, and finally, why this…